Haagen-Daz Advertising Analysis Dissertation

Stages in The Plan

? The Business Review

? Determine all the problems and opportunities

? Setting the sales objectives

? Defining the target market

? Placing the advertising objectives

? Making a positioning technique

? Marketing Blend





Haagen-Dazs had been the pioneers in the market for creating distinctive and indulgent taste experiences simply by marketing to the untapped segment - the adult your favorite ice cream lovers. The Haagen-Dazs company quickly produced a faithful following. Their early success was created by simply word of mouth and praise.

Online strategy

Haagen-Dazs overall marketing strategy is to create an image of offering the highest quality ice cream to all with their customers. The company will be located in a high traffic area wherever Customers will probably be reached through advertisements just like fliers, paper ads, and through its grand opening ceremonies. A particular marketing program may also be incorporated by providing special promotion prices pertaining to nearby eating places, hotels, city pool, the donut store, and the gas station to customers who have purchase virtually any product in Haagen-Dazs. Significant marketing will be conducted through newspaper adverts and local flier distribution through the first 3 months of procedure. Market Section

According to Advertising Grow older (September, 1999), premium ice cream and frozen yogurt items are losing market share to mid-priced and other frozen treat products. Information Resources reported that freezing ice items comprised one third of the $2. 4 billion ice cream category for 12 months ending Might 21, 1995, generating $717. 7 , 000, 000, up being unfaithful. 3% from your previous yr. Based on this info, it is awaited that the freezing dessert marketplace can be divided into two customer segments. The first segment prefers premium ice cream and frozen yogurt products. The other part obviously involves those that favor frozen ice products. Slice ice items are ideal for today's health-conscious...