Heineken Hops Operational Preparing System Dissertation

Heineken HOPS (Operational Planning System)

Case Analysis


The case describes how Heineken USA's in order to gain business, it necessary to achieve a better responsive to the marketplace demand utilizing an internet-based program called HOPS (Heineken Operational Planning System) to allow the parent firm to produce the beer closer to the time if they need to deliver it, hence the customer obtains a more fresh product. The implantation of this new system enables Heineken USA to attain 50% lowering of the lead-time from order to delivery and 10% embrace sales, part of the major success was the great use of IS USUALLY, which can drastically improve client relationships and cut costs.


Heineken N. Versus. was founded in 1592 in Amsterdam. The Netherlands Nowadays Heineken N. Versus. is currently the world's second largest machine, trailing only U. H. based Anheuser-Busch. It potential clients the European market having a 60% market share and it is the second imported beer in the United States, pursuing Grupo Modelo's Corona beverage, since 98. Fierce competition from the brought in segment written for the decrease in Heineken sales and thus of it, Heineken N. V. bought again the distribution rights and established a wholly owned part in White Plains, N. Y.; in order to achieve a fresh market press in the United States (Roberts, 1999). Heineken operations are run from your New York headquarters, where data center plays an important role because it is in charge of running the morning to-day operations of the U. S. business. The supply cycle from Heineken starts with the brewed and bottled inside the Netherlands and later on is shipped via ocean to various demand points inside the U. S i9000., after marketers place orders and the delivery leaves the closest demand point and is also quickly trucked to the supplier. Finally, marketers then offer the beer to its final destination at restaurants, bars and stores. (see Exhibit one particular for Ale Supply Chain). In...

Recommendations: Gyeung-min Ellie, John Value. Annals of Cases about Information Technology Hershey: 2003. Volume. 5, g. 88-97 (10 pp. ) http://proquest.umi.com/pqdweb?did=434391381&Fmt=4&clientId=309&RQT=309&VName=PQD